The person you’re talking to is all that matters.
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If you’re creating content online, the person you’re talking to is all that matters.
Whether you’re looking to educate someone or entertain them, their feedback is the only thing that defines whether you’re providing value.
I can’t stress this enough: it’s not about you. You could be the most amazing horror writer — if you’re talking to romance readers, they’ll think you’re disgusting.
The most important question you should ask yourself with every piece of content, product you develop, and service you offer is who this is for.
Not just in business, you’ll suffer in life.
Wrong audience equals rejection.
If you fall in love with someone who doesn’t feel the same way — rejection. If you interview for jobs that don’t match your skills or experience — rejection.
If you pitch your offers to people who don’t find value in them, you’ll feel like you’re worthless; like this online business game wasn’t made for you.
And you’ll probably give up too soon.
