No mascara makeup is here to disrupt the holy makeup trinity of: mascara, concealer and lip balm. If a celebrity, model or mate is going off-duty, these are the three items that (nine times out of ten), they’ll say they can’t go without.
In fact, the makeup trinity has become the official face wardrobe of “clean girls” everywhere, perhaps with blush thrown in as an honourable addition. The term “mascara concealer blush and lip balm” has generated millions of views on TikTok with “dutch makeup” also advocating for the same edit of essentials. Now though, it looks as if minimal makeup has undergone a remix, since we’ve starting noticing one OG member suspiciously absent from the faces of influencers and celebrities on recent outings.
Content creator, Hailey Polk, told followers: “pro tip of the day. Do full glam, do your normal makeup, maybe even a cute little shimmery eye – I have this wet look going on. Bold brow, complementary colours of course, and then no mascara.” She goes on to explain: “I know it seems like something’s missing, but really, it’s chic, it’s giving high fashion, I love the effortless look. You can literally have a full face but no mascara and it just – there’s something about it. I love it,” she said.
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In fact, no mascara has emerged as the top beauty trend this autumn, particularly when combined with a bold lip to create a look that’s equal parts soft and strong.
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Florence Pugh’s long-time makeup artist, Alex Babsky, uploaded a picture of the actress to his Instagram earlier this year with the caption: “Super-fresh @florencepugh today (we even left off mascara 🤭) for Dune: Part 2 press in Mexico City 🇲🇽.”
In the photo, Florence’s brows have been brushed up and softly defined. Her lips and cheeks have been given a rosy wash of colour and her eyes appear to have been shaded oh so subtly with a diffused mushroom shadow. But, her lashes are notably bare.
